The product life cycle for Pepsi Company undergoes five main stages, which play a significant role in ensuring that the company’s brand attains the intended market base. The company is committed to giving maximum attention to every stage of the product life cycle in order to ensure that the product life cycle is complete and does not fail in any particular stage. Due to the high competition from the Coca-Cola Company, Pepsi has committed a lot of resources in product development to ensure its brand remains competitive in the beverage market. The main product life cycle stages for Pepsi Company include the re-launch stage, introduction, growth, maturity, and decline stages.
The pre-launch or the development stage involved the creation of [...]